As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, you ...
September 14, 2018TR8iT
There is no question that we live in the digital world and from this perspective; it is significant that your business has magnificent presence in the digital space. Internet marketing or digital marketing is the marketing future across the world with full of advantages as compared to traditional marketing. Here are ...
September 7, 2018TR8iT
Do you know what wastes your time? If you do not, then you need to carry out a time analysis. Log what you do every half hour, for three consecutive days at work. Then take a helicopter view and identify your problem areas. Draw a line in the sand and ...
August 28, 2018TR8iT
Facebook has had a rough ride of late and there has been a lot of change on the platform, particularly for those of us who run advertising and marketing campaigns. One of the latest major changes to take place was recently announced on one of their blog posts and that is ...
April 18, 2018Tim Lord
Over the years there have been more and more cases where hackers have compromised a wide range of organisations and harvested the account details from them. These details usually include at least name, email and password but have also been known to include address details and debit or credit card ...
March 7, 2018Tim Lord
So, we are already a month in to 2018 and the recent announcement from Zuckerberg in relation to the new Facebook algorithm changes are making companies reassess their digital strategies for the future. The new algorithm will favour the content of friends and family over the content from businesses and publishers ...
February 2, 2018Tim Lord
2018 is a year full of change, what with the GDPR regulations and the hoops organisations are having to jump through, you would think at least you can rely on Google Adwords to ensure a steady stream of leads come your way. And just when you thought it was a great time ...
January 11, 2018Tim Lord
The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarised very simply: Its aim is to strengthen the rights of European Union (EU) citizens regarding how their personal data is used and how it’s protected. (‘Personal data’ ...
January 5, 2018Tim Lord
Social Media provides the means to attract the strongest brand ambassadors who have the greatest opportunity to influence the buying decisions of others. Today's Web 2.0 branding campaigns typically fall short of their potential without substantive social media distribution. Other than branding, the question remains for marketers, how can the ...
December 6, 2017TR8iT
Every year seems to bring a new set of marketing trends, those "can not miss" opportunities that scream out for attention. If we were to hop on every trend, we'd certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we'd be fooling ourselves not to recognise. As we begin ...
November 22, 2017Tim Lord