So, we are already a month in to 2018 and the recent announcement from Zuckerberg in relation to the new Facebook algorithm changes are making companies reassess their digital strategies for the future. The new algorithm will favour the content of friends and family over the content from businesses and publishers ...
February 2, 2018Tim Lord
2018 is a year full of change, what with the GDPR regulations and the hoops organisations are having to jump through, you would think at least you can rely on Google Adwords to ensure a steady stream of leads come your way. And just when you thought it was a great time ...
January 11, 2018Tim Lord
The General Data Protection Regulation (GDPR) is European Union legislation that will apply from May 25, 2018, however its purpose can be summarised very simply: Its aim is to strengthen the rights of European Union (EU) citizens regarding how their personal data is used and how it’s protected. (‘Personal data’ ...
January 5, 2018Tim Lord
Social Media provides the means to attract the strongest brand ambassadors who have the greatest opportunity to influence the buying decisions of others. Today's Web 2.0 branding campaigns typically fall short of their potential without substantive social media distribution. Other than branding, the question remains for marketers, how can the ...
December 6, 2017TR8iT
Every year seems to bring a new set of marketing trends, those "can not miss" opportunities that scream out for attention. If we were to hop on every trend, we'd certainly grow dizzy from exhaustion. Nevertheless, there are some trends that we'd be fooling ourselves not to recognise. As we begin ...
November 22, 2017Tim Lord
Being #1 on Google. Isn't that every small business owner's dream? Ranking high in Google's search results is without a doubt one of the best ways to get traffic to your website and turn those visitors into customers. That's why making sure to focus on SEO as part of your digital ...
November 10, 2017Tim Lord
Most people have heard of affiliate marketing, even if they have not actually started doing it. Affiliate marketing is basically referring people to various products and services around the internet. For each sale you generate through your affiliate link, you earn a commission. The size of the commission depends on ...
November 1, 2017TR8iT
I am about to spill the beans to let you all know the real truths behind article marketing. How effective article marketing is - if at all? And the do's and don'ts of article marketing. A general definition of article marketing would be where you create an article on a topic that is ...
October 13, 2017TR8iT
There are two kinds of businesses right now - those who are taking advantage of Snapchat before other businesses find out they should be on it - and those who will wish they'd had the foresight to jump on Snapchat back in 2017. So what are some marketing strategies you can ...
September 23, 2017TR8iT
How often have you either referred to or considered the expression, "Success is a journey and not a Destination?" Probably many times, yet often being in a hurry to get there, we forget that success is not an end itself, but is instead an ongoing process. Though some people seem to ...
September 13, 2017TR8iT