Introduction
The creators of the Balanced Scorecard, Robert Norton and David Kaplan, view the customer value proposition ("CVP") as the "heart of strategy". They very succinctly stated that: "Strategy is based on a differentiated customer value proposition. Satisfying [your] customers is the source of sustainable value creation."
A customer value proposition is ... Read More
20
Mar2017
20
Mar2017
"Without customers you have no business, you have absolutely nothing". The best way to get customers is from referrals and sales leads. A sales lead or prospect is a business opportunity to gain a customer and make a sale. The best sales leads are from referrals. The best referrals in ... Read More
19
Mar2017
These terms are sometimes used interchangeably, but it's pretty well established in the tech writing business that there's a difference. It's not that one is better than the other, but, generally speaking, they have different uses.
Flyer (also leaflet and handbill)
A flyer is a single sheet of paper, usually 8 1/2 ... Read More
19
Mar2017
Businesses and consumers alike are finding new ways to use drone every day. From real estate to event photography to sports, drones are being used for a number of purposes. On top of that, people are finding drones to be a great past time activity too. This is the reason ... Read More
18
Mar2017
Offline Marketing in a Nutshell
The definition of offline marketing isn't difficult to grasp, since it's the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and ... Read More
17
Mar2017
Marketing in general is a vast and complex beast which requires knowledge and effort to truly master and leverage it to its full potential to grow your brand, let alone your business. Any good internet marketing strategy can effectively help you build your business online. However, as many internet entrepreneurs ... Read More
17
Mar2017
Some agencies specialise in only SEO or link building whereas other large consultancies can offer end-to-end packages from developing or redesigning your website to ongoing SEO maintenance. Here are five of the key SEO services that you should look for when evaluating online marketing agencies.
Keyword research
Creating your keyword portfolio is ... Read More
17
Mar2017
Wedding day is the most auspicious and important day of one's life and its beautiful snapshots are one of the most valuable items in the most valuable treasure box of memories. Weddings are an altogether collection of the special ceremonies and capturing its every single flavor is a complex job ... Read More
17
Mar2017
In business, videos are used for marketing, education and even entertainment. They are powerful tools that can be used for a multitude of purposes. For these chief reasons, competitive companies allocate a sizeable portion of their operational budget to corporate video production. This has become an effective tool for business ... Read More
17
Mar2017
Video production is one of the best ways in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a key element to its success. A well-produced video has ... Read More