The way in which consumers interact with your business has changed drastically over the last few years and continues to do so as we live in a more integrated digital landscape. Here we look at what that means for your business and how you can attract and target customers more effectively.
People these days don’t just go online, they live online! Everything about our day is done digitally, from reading the news in the morning to ordering our dinner at night.
Brit’s spend on average 110 hours per month online! Did you know that 27% of all online sales are made on a mobile device! Is your business optimised for mobile sales?
We live online these days with 63% of people watching TV and using the web simultaneously! The buying process that consumers follow has changed, making sure you adapt to this will help you attain more customers and ultimately understand your own market and buyer patterns more effectively.
The Buying Process
1 – They search – 93% of buyers research their products online before purchasing with over 40,000 online searches occurring every second in the UK.
2 – They switch – over 90% of consumers switch devices in order to achieve a goal – that means they might start off searching for something on a mobile device, then research further on their tablet or PC
3 – They compare – Reading reviews, comparing styles, researching prices etc
4 – They search again – Buying decisions are influenced by over 10 information touchpoints
People can’t buy a brand if they don’t know it
Reaching customers across every device, during the moments that matter becomes essential in order for your brand to succeed. Building awareness through advertising can help in a number of ways and ensure that your brand is in the forefront of the minds of consumers.
Creating experiences through rich media and engagement advertisements and being in the right place such as Google and YouTube search, Facebook and Instagram advertising will have the most positive effect on your sales.
Communicating to the right audience for your brand ensures the most positive ROI, whether you are telling brand stories, asking questions or generally engaging with your audience through questions and answers and endorsing yourself through positive reviews.
Be seen with smart advertising
Narrowing down your target audience ensures that you can be seen whenever your customers are looking online with smart adverts that are timely and relevant. This will drive sales and increase brand awareness.
You can run different adverts depending on a number of factors such as who has visited your website, liked your Facebook page, watched a YouTube video etc. Geographically narrowing those down further to specific areas or even further by likes and interests or even income.
Business Development Consultancy
For those starting out in this new arena, we offer business development consultancy that will help you get everything set up the right way from the off start. Google advertising, Facebook advertising, Instagram advertising, YouTube, LinkedIn etc – whatever is deemed to be the most effective for your target audience and budget.
We offer online guidance throughout the course of your campaigns and support and suggestions on improving them as well as generally improving your online positioning for your brand.
We provide complete reporting on all of the accounts we work on and we are constantly monitoring and improving on performance and planning our future activities accordingly.
Free initial consultation
If you are looking to expand your brand position and attract new customers then get in touch with us today to arrange a free consultation.