Research shows that the average person performs 129 searches per month via the internet but very little research has been done that shows how peoples choices differ when it comes to phrasing and forming those search queries.
A new research study by Blue Nile Research has recently explored the psychology of a searcher and has uncovered some interesting results: 27% of people use question formats in their search queries and are split 50/50 in searching short form (less than 4 words) versus long form (4 words or more).
Question formats included “how”, “why”, “where”, “what” and “which” as opposed to statement queries.
You can read the full study here
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