Whether you are contemplating a new promotional video or thinking about getting an automated telephone system for your business; finding the right voice is essential.
All your hard work and efforts in portraying the right image for your company through branding and promotional material can be lost in seconds if the voice your listener hears does not connect with them.
And it is not just the tone, pitch or accent that is important – although all these things are part of the bigger picture – if the language used in the script doesn’t fit with the voice then you can sell your business short and lose vital customers and more importantly – reputation and trust!
So before embarking on writing the script, it is a good idea to think about how that voiceover is going to be delivered? Will it be a sales advert, high energy, dramatic or gentle in pace? All these things will be extremely helpful in deciding what kind of voiceover artist you will select and ultimately help to guide the voiceover artist when they are recording the vocal.
If you already know the demographic you are aiming the voiceover at, then that will go along way to ensuring your voiceover connects with your listener.
Things can get a little trickier if you are looking for a voiceover for an audio book and you should search to find as many samples as you can from the voiceover artists in your shortlist. A novel for example could be 40,000 words long and any mistakes or issues discovered down the line can sometimes be difficult and costly to rectify.
In terms of casting your voiceover, it can be more beneficial to go through an Agency because you can be assured that the quality will be first class. In addition, the finished file will come pre-edited and in most cases broadcast ready to the industry standards expected for submission to the popular audio services such as Itunes or the Play Store.
If you wish to source your voiceover artist yourself, the freelance route can certainly be a much cheaper way to go. However, you have to do much of the leg work yourself in terms of finding suitable candidates and in some cases, also editing the finished audio. Freelancers tend to have their own recording equipment but the quality is rarely as good as a professional studio.
The Agency option gives you far more choice in the availability of voiceovers and you may even come across something you would otherwise have overlooked. Such as finding a foreign tongue that fits your company.
For more information on English voiceover artists both male and female and foreign voiceover artists and translators in Spanish, German, French, Italian, Czech, Polish and more…contact TR8 Media today.