Offline Marketing in a Nutshell
The definition of offline marketing isn’t difficult to grasp, since it’s the very same marketing strategy that was traditionally used before online marketing came into widespread use. Before online marketing monopolized the marketing landscape, becoming the primary means most businesses use to promote their products and services, traditional marketing methods were far more prominent and were, in fact, in exclusive use for gaining the attention of the buying public.
Any complete definition of offline marketing would have to include the concept of print-based media. Publications such as magazines, newspapers, newsletters, and brochures, and other types of print media, including letters, postcards, and business cards, have all been widely used to market products. Additionally, the traditional definition of offline marketing typically includes radio, TV, and recordable media such as audio and videotape. In-person encounters, including one-on-one meetings and group presentations such as lectures, seminars, and workshops, also round out the common definition of offline marketing.
Marketing Has Changed
Most of the conventional marketing campaigns we’ve been discussing, which fit the classic definition of offline marketing, carried a hefty price tag – and still do. However, today, they no longer hold the monopoly they once did. They now compete with – or even complement – new media methods. At one time, such offline campaigns were considered one of the inevitable expenses of doing business. But, with the advent of the Internet and today’s extensive line of high-powered digital devices, marketing has changed significantly.
While the overall definition of offline marketing has remained the same and its importance has certainly not diminished, its influence has shifted and its function has changed, opening the way for a whole new era of direct marketing strategies.
Today’s Marketing Requires More
Recently, the old-school definition of offline marketing as a stand-alone strategy – in comparison to the brighter promise of online marketing – has left the offline version the clear runner-up in the marketing race. And while traditional marketing methods haven’t been totally replaced by online methods, they now serve a subordinate role. Whereas, at one time they were the whole story, today they serve to complement, supplement, and/or reinforce online methods by leading prospects to a business’s website or social media fan page.
In short, online methods are the obvious winners in terms of convenience, cost, and reach, yet they clearly benefit when a well thought-out traditional marketing plan is run simultaneously. Because some online marketing methods, such as e-mail and social media, are completely free, they are some of the most cost-effective marketing methods you’ll find! And you can learn to use these and other Internet marketing media effectively.
New Media Marketing Can Be Learned
There are many ways to ensure that your online presence is reflected in your offline marketing efforts. Many marketers are learning these processes and implementing them into their own businesses to ensure maximum profits. However, it can be quire confusing in the beginning if you don’t know what you are doing. Which is why I created a free report to get you started in the right foot.
Why wait? You owe it to yourself to stop stumbling through the maze of modern marketing methodology, inconsistently implementing one slow and ineffective trial-and-error tactic after another, when you could begin earning profits quickly, easily, and painlessly.