Most people believe that Marketing and Advertising are the same thing. In truth - they are not! They sound similar but in reality they are not. What is known as advertising, is just a part of the whole game, which is marketing. Marketing includes the complete development of a brand, starting from ...
March 6, 2019TR8iT
The way in which consumers interact with your business has changed drastically over the last few years and continues to do so as we live in a more integrated digital landscape. Here we look at what that means for your business and how you can attract and target customers more ...
August 8, 2016Tim Lord
Even a small business needs to market themselves and for that you will require some money. How much should you set aside for advertising, marketing, print, industry membership fees etc? Sometimes when you get around to adding all these things up you will be surprised at the level of spending involved ...
March 3, 2016Tim Lord
Whatever the size of your company, from micro business to large corporation – a website and online presence are essential tools. Just having a good-looking site though is not enough and particularly in this day and age, your web presence needs to be driving your business and profits forwards and ...
January 6, 2016Tim Lord
A recent study has shown that 73 percent of Google searchers don't look beyond the first page of results. Unsurprisingly a huge industry has developed to try and get a piece of the pie from the 40,000 search queries that Google processes every second - and that industry is SEO. Search ...
September 16, 2015Tim Lord
Programmatic trading is not a new thing, it has been around for more than a decade BUT the hype surrounding it since 2014 has put it at the forefront of marketers around the world. So what is it and how can you use it to help drive your conversions online? Programmatic ...
April 23, 2015Tim Lord
If you are thinking of expanding your business on the internet and wondering how to get to the top of the search results for keywords that matter to you...then Google Adwords could help you do this by targeting your adverts specifically to the people that are most likely to be ...
August 4, 2014Tim Lord