A picture is said to be worth a thousand words, but a video… is worth a MILLION HITS! It is because of this reason many businesses are now incorporating video into their marketing arsenal. Not only does it give you a boost in web traffic, it also enables you to build an emotional connection with your target audience (which is imperative for the success of your business).
Are you planning to add video to your marketing stratagem as well? If so, here are 5 different types of video content your audience will definitely love:
1. Tutorials – How-To Videos
The easiest video type to start with is a ‘how-to’ or tutorial. As the name implies, this type of video content provides valuable information to consumers regarding how to use a certain product or service. It’s like a step-by-step guide that effectively demonstrates a particular process. For instance, if your business deals in facial products, you can create tutorials regarding how to apply makeup or using different creams and lotions. Similarly, if you are a health or wellness brand, you can put out training videos that offer helpful workout tips.
2. Vlogs – Video Blogs
Hundreds of thousands of blog posts are published online every day, most of them offering the same boring information you will find everywhere. Vlogs are the cure for this and offer quite possibly the best bang for your buck in terms of gaining a boost in web traffic and increasing engagement value with your audience. The best part is Vlogs are cheap to produce and usually consist of 5 minutes and can even be shot using your webcam. Therefore, you get the chance to open up on a personal level to your target audience, not just as a brand, which will create an emotional connection.
Have you ever visited the testimonials page on different websites? If so, you might have noticed some of them sound phony! Well, many of them are FAKE! Although there are rules and regulations regarding posting fake testimonials, some untrustworthy companies and individuals will do it. This is where video testimonials come in as they feature a REAL, LIVE HUMAN BEING sharing their experience regarding a particular product or service. Not only are these videos a good way to establish social proof, they also help develop trust in prospective customers, hence leading to an increase in conversions. So, grab your camera and ask people to say something about your product at tradeshows, in-store events, or product releases and post them online.
If you are looking for something different, you can create animated videos. These videos don’t feature a real person, but provide valuable information regarding your products and services in the form of fun, educative, and entertaining animations. Consequently, they prove perfect for companies that have complex products and services which can be difficult to explain.
5. Instagram Videos
Last, but not the least, if you want to engage a larger audience, you can always create 15-second Instagram videos to capture snippets of your events in montage form and intrigue your consumers into learning more about your products and services.
So, what are you waiting for?
Jump on the video marketing bandwagon and contact us today to get started with your next video. Our newly updated Green Screen studio is the perfect place to record your next video masterpiece. Fill out the form below and we will be in touch to talk about your ideas.