The competition in virtually every industry is increasing. Consequently, it’s getting tougher to build visibility around a certain campaign or brand. This is why marketing your brand and the videos you create is important. Marketing your video gets it into the hands of the masses, enabling them do the dirty work of sharing your content with others. Are you looking for ways to market your videos to and make them go viral? If so, follow these five useful tips below:
1. Stay Short and Sweet
The best viral videos that are universally well received are always short and sweet, lasting only a few minutes. When marketing your video online, be sure to always cut out useless parts and shorten the length. This way, you can keep your consumers intrigued for learning more and can provide them a quick jolt of entertainment, after which they can get back to what they were doing before they decided to click on your video link.
2. Create Visibly Homemade Videos
Regardless of whether you are a large organization or a small business, being visibly ‘homemade’ can prove incredibly beneficial. This is because homemade videos can remove the commerciality of your video, making it feel more original and relatable. When marketing your video online, be sure to add a little ‘homemade’ touch to step outside the normal boundaries and go above and beyond what people what usually expect.
3. Timing is the Key to Success
When it comes to increasing the visibility of your video and making it go viral, it is imperative you consider the timing of releasing it. As people usually watch videos and read news at work, releasing your videos on either Monday or Tuesday is a good idea. Regardless of what people say, weekends are actually speed bumps as most people actually spend their day out. However, be sure there isn’t any major breaking news the day you are releasing your video, as it could shift the attention from you. Be sure to always release your video on a slow news day. Additionally, beware of holidays too and don’t upload your video when it’s vacation season.
4. Upload Your Transcript
Write a complete transcript of your video and upload it along with your video on YouTube. Every single word of your transcript will be indexed and incorporated into YouTube’s search algorithm and this can help you gain the visibility you need to market your brand online and stand out against your competitors.
5. Think like a Search Engine
Last, but not the least, as Google mainly connects audiences to information that they are seeking, make sure your videos are always easy-to-find. You can do this by optimizing your title and description with informative and relevant keywords. For identifying keywords, you can use Google’s keyword tool that allows you to gain information on keywords that are widely searched.
So, now you are familiar with the tips mentioned above, marketing your video and making it go viral won’t be a problem for you.