With the introduction of state-of-the-art video editing software in the multimedia industry, there has been a massive change in the pattern of making and positing online movies and video clips. Now every organization has a wide variety of editing apps to choose from and can create professional videos to attract consumers from all over the world. However, despite this, many organizations face many difficulties when creating and editing videos. Here are a few important video editing tips you should know about:
Planning is the Key to Success
When it comes to creating videos that impress, it is imperative you always shoot with the editing in mind. Get all the shots you need beforehand, place all the props you need in advance, and take a variety of close shots, zooms, pans, and wide shots, so you can add them in your video later. This will ensure you have filmed enough footage, which means even if you do plan on cutting scenes later, it won’t affect the overall quality of your video or give the impression of being too ‘cutty’.
Aim for Big Elements
As more people are using their smartphones to use the internet and view videos than on computers and laptops, it is imperative you always create a separate video file for small screens. Bear in mind small details and fonts will be hard to make out. When editing, also try removing uninteresting objects to emphasize on the main idea and use text that is legible to make it easy for viewers to see the action.
Keep the File Size Small
People always like downloading pictures, videos, and music files on their mobiles, so they can view them later on or show it to others. As these types of files can often take up a lot of space, it would be a good option to keep your video files small while editing. However, do make sure reducing the video’s file size doesn’t hinder its quality. If it does, try experimenting with different file types and settings until you get the perfect combination which works for you.
Create a Short Video
Long videos are the ‘bane’ for your video marketing strategy. Of course, people are always looking for informative video content on different subjects, but long videos often make the viewers feel bored. Therefore, when editing your videos, be sure to cut out all silent pauses and other useless stuff that’s dragging your video. This way, you can give viewers what they want, while ensuring their time is not wasted by clicking on your video link.
Add Sound and Special Effects
Videos without special effects appear unattractive and unappealing. For this reason, it is imperative you add a few special effects to your video and make it look more interesting. Also, make sure to cut out bad audio and add special music and sound effects to enhance the acoustics and give your video the ‘wow’ effect it needs to force users to download it.
So, now that you are familiar with the above mentioned tips, editing your video to maximize viewership won’t be a problem.