Not too long ago, business owners would depend on articles and textual marketing for the promotion of their services and products. However, with the advent of ground-breaking internet tools in recent times and the progression in technology, video marketing has undoubtedly become one of the most important marketing mediums on the internet.
Not only does video increase your searchable footprint, but it also has the potential to increase trust and credibility among consumers. To understand this better, let’s take a look at a few benefits of including video in your marketing strategy:
Delivers Stronger Product Knowledge
Adding video to your marketing strategy can be a huge growth channel for generating sales and revenue, as it can help deliver strong product knowledge. Not only can videos effectively deliver unknown facts and introduce new brand content, but they can also extend an organization’s recognition among consumers.
Apart from this, when it comes to explaining complex information regarding products and services, video usually prove more useful than text. Besides, wouldn’t you rather watch a video that demonstrates how to use a certain product than read hard-to-decipher instructions? Yeah, that’s what we thought!
Builds a Larger Audience
A picture is worth a ‘thousand words’… but videos feature more than 30 images a second. This means, videos can translate to more than 1,800 images per minute! As a result, implementing videos in your marketing strategy can better communicate your business’ ideas and its products and services, allowing you take advantage of increased web traffic.
Besides, videos contain more digestible information. They require less effort than reading and anyone watching a video can immediately get back to their work once they are done. Therefore, videos can successfully enable businesses to capture people’s interest and intrigue them on learning more about their brand.
Positively Impacts Organic SEO Rankings
One of the main benefits of including video in your marketing strategy is it can simultaneously impact your SEO rankings. All you have to do is create an appealing video and it will directly strengthen the number of viewers, hence leading to an increase in your traffic analytics. Google, upon noticing this increase, will push your visibility higher and rank your website or page on the top search engine results. Therefore, video proves vital in cases where businesses want to increase their page rankings, boost online presence, and build brand awareness.
Sets You Apart From the Crowd
Even though creating a video is affordable and easy, not many businesses are taking advantage of it. As a result, incorporating video in your marketing strategy could help your business stand out from the competition. For instance, have you ever wondered why some movies earn a reputation before release, while others struggle to make a name?
Even major motion picture releases take advantage of video marketing by strategically placing appealing and intriguing mini-movie trailers on prominent websites and social media platforms. These trailers provide an insight into what the movie is about, and refer back to other websites. Either way, the end goal is to get as many people talking about the movie as possible.
So, if you want to enjoy these aforementioned benefits, perhaps it’s time you invest in video marketing as well.