For communication to be effective, it must be properly conveyed. A great way to convey you message is to use explanatory videos. Thanks to software and a simple video recorder, you should be able to make your own videos. Below are the top reasons for you to use explanatory videos.
1. They Simplify the Message
Using videos is a great way to simplify complex messages. If you have a big message to convey, it works best to convey it simply. Use a video to simplify your intended message.
2. Easier to Remember
Most people rarely, if ever, retain any facts that are presented to them. However, this radically changes when a video is used to present the message. Studies show that an audience remembers 58% more facts of what is presented if a video is used.
3. Easier to Understand
It goes without saying that using videos will lead people to easily understand the message you are conveying. Since the video simplifies the message and easily remembered, it then follows that it will be easier for your audience to understand the message. You get your message across.
4. A Good Way to Bump Sales
Videos have been shown to have a good effect on increasing sales. This is related to the fact that a good well produce video will easily grab the attention of the viewer. By keeping the video short, the span of time where the viewer is watching the video easily sends the message to the subconscious mind. This helps in selling whatever you are presenting.
5. A Cheap Way to Get You Message Across
A video should be easy to produce cheaply. While there are many companies specializing in this kind of service, you should be able to do it cheaply with software programs.
6. Can Go Viral
Nothing can spread a message faster than a video that goes viral. If you produce a good quality video, there are high chances of it going viral. This will help spread your message or create awareness for your product at impressive rates.
7. A Video is an Experience
With graphics and video effects available, you should be able to create an experience of a life time using an explanatory video. This is a strategy you can employ when trying to pass on an important message or giving the information on a new product. Create an experience by using videos.
8. A Video is more Versatile
In a video, you can effectively use different modes of communicating information. You can incorporate music, images, or video effects. Here, the video gives you more ways that you can use to get your message across.
9. Easily Creates an Emotional Impact
If trying to use a particular emotion for marketing purposes, a video works well at achieving this.Videos are the best means you can use to try to evoke an emotion from your audience. Many psychologists confirm that this is the most effective way of achieving an emotional response.
10. Embrace new things
A video is the way future organisations and individuals will be communicating. Be part of this future by embracing new technology.